Monday, February 4, 2013

Some Reasons to Update Your Website

We just celebrated the new year. If you haven’t already, it’s time to reflect on things and look forward.  It’s probably about that time to start thinking about your marketing plans for the new year. Just as recent years have proved, websites have become THE essential piece of your marketing puzzle and let’s face it, if you don’t have one then it’s beyond time to jump on this bandwagon. If your website has not been updated since 2010 (or dare I say earlier) then it is time to give it a face lift. It’s about 65 in website years.

Here are some things to help you understand the importance of getting yourself online or at least updating your online presence.

1. A website is the 24/7, 365 days a year FACE of your business. It’s always open and making an impression on your future clients/customers.

2. Your website should fit with your brand. Does your website match the style/feel of your business? Are you a classy boutique with a text driven, “rough” site? It has been said that customer’s make up their mind about a brand within the first 10 seconds of visiting. What is your site saying?
3. This year is not last year, nor is it the years before. Hence, times are changing! New trends are emerging, let’s lead them not follow!
4. Are you offering new products or services? Are they showcased on your site? If not, they should be!
5. Image is everything. Photos, galleries, sliders are a huge part of websites. If you have more than a couple sentences of text on your home page, your site is outdated. We are more visual now then ever.
Finally, there are considerations for mobile responsiveness along with social connectivity that you may want to consider in you attempt to keep your website refreshes and up with the times. In any case, it is very helpful for your Internet presence to do a periodic "refresh" of your website