Friday, May 1, 2009

Build It and They Will Come... Almost!

If you are in business in this day and age, you must have a website to describe your products and services. You can be sure that your major competition is already using the Internet to promote their business.

The cost of developing websites is continuingly rising. Businesses are paying from $3,000 to $5000, to $10,000 to have their websites build today, depending on complexity and functionality.

However, even with a website, you still have to market your website. You have to have mechanisms that draw or send people to your website.

One such method is Search Engine Optimization, more commonly referred to as SEO. SEO is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. SEO will be the subject of future bolgs.

Another, surprisingly often overlooked method is done by including ones website address in their advertising, brochures and signage, stationary; any where that their business name is displayed. People then will know where to go to find out more about you, your business, and examples and testimonials of your work. It is amazing how people will spend time and money for the development of their website and completely forget that they have to let other people know that it exists and how to get to it.