Mapping this uncharted land has been a rocky road for writers and retailers alike. Borders emptied its shelves just this month, Barnes & Noble has reported losses each quarter so far this year, and much of the industry is still struggling against Google’s plan to create a virtual library by scanning in millions of book titles. Add to that the accessibility of self-publishing and self-marketing, which has led to many writers bypassing the traditional publishing process altogether, and you have a horror story for some.
For others, there’s a happy ending. In the stead of the old guard are indie publishers that use new media tools to print books faster and cheaper than ever before. Authors can market themselves through social media. Self-published writers cross the one-million mark in sales.
While e-publishing might span many genres, its story is nevertheless a gripping read.
Adapted from a Sept. 29, 2011 article by Chandra Steel