As you likely know, Twitter is something of a blend
between blogging and social networking. Technically it's a micro-blogging
medium because you're limited to just 140 characters per post.
With such
a limitation, can Twitter actually be used for driving traffic to your website?
Let's take a look...
Obviously
with just 140 characters to work with you have to make the most of every word.
You have to capture attention quickly in each “tweet” (the name for a post on
Twitter).
Starting
out is a slow process. You won't have any followers so you'll have few readers.
You can promote your Twitter feed in various ways, such as encouraging people
to follow you on your site, linking it up with your blog, linking it up in
forums you belong to, and by following other people with similar interests or a
similar purpose and hope they follow you back.
Once you
do start getting some followers, their friends see your posts and profile on
your followers feed. If your tweets are useful, or interesting, or
entertaining, they may start following you, too.
Every
time you post a new tweet, each of your followers receives it in their Twitter
feed, and they could see it on their computers and/or their cell phone if
they've set it up that way.
Sending
regular tweets can help build a connection with your followers. Don't just send
any old thing though, make each post count. If you write reviews on new
software, for example, then you want to let your followers know when you have a
new review for them. For me, a tweet goes out automatically when a new issue of
this newsletter is posted.
You can
send a tweet each time you add a new blog post or web page to your site.
Remember to save room at the end to add the URL.
A lot of
people search Twitter to find items of interest. If you word your tweets
wisely, using a relevant keyword, your posts might be found searchers, enabling
you to gain followers for very little effort.
Used
wisely, Twitter can help create interest in your site and help further your
brand. Even with these short posts you can set up your identity in a way that
draws more followers to your niche.
Twitter
is a delight to some and baffling to others. You really have to get into it to
understand what’s happening. Look at other Twitterers and see how many ways
they're using tweets to set their brand, establish a persona, show expertise or
drive traffic to their sites.
The
instant gratification of Twitter is part of its attraction. There is also a
viral potential. Retweets, when someone tweets a tweet someone else made, can
grow exponentially, creating a viral storm.
Retweeting
is another way to gain followers. When you retweet someone else's tweet, it
shows up in the original Twitterer's feed. If hey see it they may check out
your Twitter feed and follow you. If the original tweet came from a users with
a lot of followers, you could gain many new followers at once, and even more
over time.
These are
just some of the ways to use Twitter to drive traffic to your site, 140
characters at a time. And now, Here is an
ebook with 101 Twitter tips . . . for free Download 101
Twitter Tips
Source: Boogie Jack Newsletter #274
2/1/14